Help Travelers Fall in Love With Your Destination
Most DMO media stops at the airport gate. VSTR extends your reach into the destination itself — reaching visitors across digital screens in hotel corridors, visitor centers, and attractions, in a travel state of mind, actively seeking experiences.
Your Visitors Are Already There. Are You Reaching Them?
Most DMO media budgets are spent reaching potential visitors before they travel — through social ads, search, and digital campaigns. That pre-trip advertising is important. But it only tells half the story.
What about the moment they arrive? Visitors step off trains, walk out of airports, and check into hotels with one question in mind: what should I do? VSTR screens are positioned precisely at those moments — in transit hubs, hotel districts, and high-foot-traffic corridors.
These aren't passive impressions. Visitors actively approach and interact with VSTR screens. They're in a travel state of mind, open to discovery, and ready to spend. Your destination content belongs right there in front of them.
The in-destination moment is the most overlooked touchpoint in destination marketing. Visitors have already decided to come — now they're deciding what to experience. VSTR puts your destination's story right in front of that decision.
A Full-Funnel In-Destination Marketing Program
VSTR partnerships are built around your destination's goals — from increasing dwell time to driving visitors to specific attractions, events, or businesses. Here's what's included.
Branded Screen Presence
Your DMO branding featured prominently on VSTR digital screens located throughout your destination. Greet arriving visitors with your brand before they take their first step.
Digital Concierge Screen Space
Featured placement in the VSTR city guide app — the first thing travelers browse when they arrive and want to discover what your destination has to offer.
Visitor Engagement Reports
Monthly data reports showing exactly how visitors interact with your content: dwell time, taps, category interest, and engagement trends over time.
Co-Branded Campaigns
Joint advertising campaigns alongside local businesses and hospitality partners — extending your DMO's reach while driving economic activity across your destination.
Selfie Booth Activation
A branded photo experience that turns visitors into destination ambassadors. Every selfie shared on social media is organic reach for your tourism board.
Event Promotion Slots
Push local events, festivals, and seasonal programming directly to in-market travelers browsing VSTR screens — reaching people who are already there and ready to participate.
"Turn every visitor touchpoint into measurable marketing impact."
VSTR gives DMOs and tourism boards a presence at the physical moments that matter most — when visitors arrive, explore, and decide where to spend their time and money.
Ready to amplify your destination?
Schedule a call with our partnerships team to build a custom VSTR program for your destination — from branded screen presence to selfie booth activations.