Built for the Travel Economy
VSTR Media is a visitor-focused out-of-home advertising network that helps travel organizations reach in-destination visitors at the moments that matter most.
We Help Travel Organizations Reach Visitors with the Most Comprehensive Media Screen Network in America
Most advertising reaches potential travelers before they leave home. VSTR reaches visitors once they're already in your destination — in a travel state of mind, actively looking for what to do, see, and experience.
VSTR pivoted fully to the travel and tourism vertical after recognizing a gap in the market: in-destination visitors have high intent and open wallets, yet no media network existed to serve them at scale.
Powered by HootBoard technology — the interactive platform trusted by visitor centers, municipalities, and destinations across North America — VSTR deploys large-format screens in the exact places visitors already go. The result is a self-funding network that delivers real value to hosts, advertisers, and visitors alike.
Our Elizabeth, NJ deployment demonstrated the full impact of the VSTR model — tens of thousands of visitor interactions driving measurable discovery for local businesses in a single market.
The VSTR Model — How It's Funded
VSTR Builds the Screen Network
We install and maintain large-format digital screens at visitor centers, hotel lobbies, attractions, and high-traffic corridors — fully managed and operated by VSTR.
Advertisers Fund the Network
DMOs, restaurants, hotels, attractions, and regional brands purchase advertising across the VSTR network — reaching visitors who are already in-destination and actively exploring.
Destinations Get a Digital Concierge
Every host location gains a fully managed digital concierge experience — helping visitors discover local businesses, events, and experiences with zero operational lift.
This three-step cycle creates a self-sustaining media network — one that grows stronger as more advertisers join and more host locations come on board.
Built for the Travel Economy
We co-brand with Destination Marketing Organizations to amplify visitor engagement and deliver measurable ROI for tourism budgets.
In-destination digital screens serve as always-on visitor guides — surfacing local businesses, events, maps, and experiences 24/7.
We reach visitors after they arrive — when intent is highest — not before they leave home. Every impression is a real travel moment.
Our screen network generates rich first-party engagement data: interaction counts, business clicks, selfie activity, and foot-traffic patterns.
The Only Network Built Exclusively for the Travel Economy
Most out-of-home media reaches everyone — commuters, residents, daily traffic. VSTR is different. Every screen in our network is placed specifically where travelers go: visitor centers, transit hubs, hotel corridors, and attraction districts.
That focus translates directly into performance. When your ad appears on a VSTR screen, it's seen by someone who has already traveled, who has discretionary time and budget, and who is actively deciding what to do next. That's the highest-intent audience in any local market.
Catch visitors after they arrive — when intent and wallet are both open.
Visitors touch, explore, and interact with content — not just glance at a static ad.
Every screen in our network generates real engagement data: taps, selfies, businesses clicked, and dwell time.
Ad revenue funds deployment and operations — creating a scalable, capital-efficient network.
VSTR runs on HootBoard — the interactive kiosk platform trusted by visitor centers, municipalities, and destinations across North America. Purpose-built hardware and software designed for public-facing visitor engagement.
Ready to Reach Visitors Across the Northeast?
Whether you're a DMO, hotel, restaurant, or attraction — VSTR can put your brand in front of in-destination travelers who are ready to explore.